Published
May 15, 2018
Category
Marketing / Optimization
client
************
Information Website SEO
01. Struggling for Authority
An informational website focused on health and wellness was facing challenges in establishing authority.
Despite publishing regular content, they were struggling to rank against established competitors and were
not attracting steady organic traffic.
02. Challenges
– Content was not SEO-optimized and lacked E-E-A-T signals (Experience, Expertise, Authoritativeness, Trustworthiness).
– Poor technical SEO setup (slow load time, weak mobile experience).
– Minimal backlink profile, with little credibility in the health niche.
– No content structure or pillar-topic approach.
03. Strategy & Execution
– Conducted competitor analysis and identified key content gaps.
– Built a pillar-cluster content strategy targeting “wellness,” “nutrition,” and “fitness” topics.
– Optimized articles for featured snippets, FAQs, and semantic keywords.
– Added author bios, citations, and references to improve trust signals.
– Improved technical SEO: faster load speed, mobile-first design, and better internal linking.
– Outreach to health blogs, medical professionals, and forums for quality backlinks.
04. Results
– 300% increase in organic traffic in 9 months.
– 120+ keywords ranked in Google’s top 10 results.
– Several articles captured featured snippets.
– Established the site as a credible source for health and wellness content.
05. Conclusion
The SEO campaign helped the informational website grow from obscurity to authority. By improving E-E-A-T signals,
technical SEO, and content structure, the site gained both search visibility and credibility with readers.
